PEPSICO: Deck

Assembled a 40+ page consumer report document on Gen Z, for PEPSICO Food & Beverage. The deck examined & described characteristics of Generation Z, ranging from digital & social activity to purchasing behavior, and the implications for companies. 

CONSUMER REPORT
Generation Z Slide Deck

Assembled a 40+ page consumer report document on Gen Z, for PEPSICO Food & Beverage. The deck examined & described characteristics of Generation Z, ranging from digital & social activity to purchasing behavior, the implications for companies, and strategies for success in marketing to this new & emerging group of consumers.
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