![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/b7e127cb-b786-479f-adae-c4842baf7138_rw_1920.jpg?h=9bfe6a041be6d68fefeb1dcfdffd52a5)
Logo & Packaging
Hemp / Cigarettes / Smoking
This project entailed creating the packaging and logo / identity for a new brand in the hemp & smoking space. Based on initial discovery with the client, we narrowed down to a few key traits that would be central to the brand identity:
🕴🏾 stylish + 🌱 fresh + 💎 elegant
With that in mind, below is a preview what we came up with!
![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/fee0d265-827f-42c6-af5e-f08458cff12e_rw_1920.jpg?h=568da1cee0ed79e987f1ad377fc789fd)
![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/bdddde29-61f7-45f1-bc01-cd281b0f08de_rw_1920.jpg?h=c0af5454de4bd1876088bb0f82c35065)
![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/989e3198-01dd-48bc-a935-919d876e6e05_rw_1920.jpg?h=de77a8d41e5dce7c444c17daeb719260)
Discovery / Exploration 🧭
At the start of this project, we explored a few different directions in terms of font & color pairings and possibilities for this new brand:
![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/0e645373-fc13-44e6-8452-10f45ee4f4cb_rw_1920.jpg?h=d3f405270cea87bc108160cee9a289ce)
![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/e78c6cb2-a81f-4a73-8d88-6b62b0f8223b_rw_1920.jpg?h=f9338295c74aa12835e8bbe4aed3ca17)
Final Art 🖼
An overview of the completed brand identity below:
![](https://cdn.myportfolio.com/77d130b254bfd78b05a2d2c1a7492c9d/fb47f609-e32f-4652-a2cd-930bfd4a44b7_rw_1200.jpg?h=313e6984f74772d514264b5502e07c1c)