FMB: Branding & Web
Fluid Motion Basketball (FMB) is an elite training program based in Los Angeles, California. Tasked with crafting brand/identity & launching first website. Created a "family crest"-style logo, suited for future sports apparel applications. Condensed, uppercase sans-serif headings with metallic gradients with navy-blue accents. Web infrastructure: Hosted WordPress + MINDBODY booking integration.